ShareCARD®
Sales & Marketing Lead
Help grow the platform giving African farmers a verified identity — connecting SACCOs, agribusinesses, buyers and input dealers to the last mile.
We’re looking for a Sales & Marketing Lead to drive growth and adoption of ShareCARD across the agricultural sector. This role sits at the intersection of sales execution, market positioning, and customer relationships.
The focus is the accounts that run on ShareCARD: providers (consortium leads that sponsor other organisations), independent organisations (SACCOs and agribusinesses that pay their own way), and the trading partners — buyers and input dealers — who connect to them.
You’ll translate ShareCARD’s three-surface model — mobile app, dashboard, and card — into clear, compelling messages, build strong pipelines, and convert interest into long-term accounts, working closely with product, field, and customer success teams so what we sell reflects real last-mile realities.
Key responsibilities
Sales strategy & execution
Develop and execute sales strategies across providers, independent SACCOs and agribusinesses, outgrower programmes and trading partners. Build and manage the pipeline from lead to close, lead demos and negotiations, and convert pilots into long-term accounts.
Market positioning & messaging
Articulate ShareCARD’s value across the stack — verified identity, last-mile data, market linkage — and tailor messaging for each account type, ensuring materials reflect real field realities.
Collaboration & relationships
Work with Product, Field and Customer Success to align sales with the roadmap, feed market insight back into the product, and build lasting relationships with customers, partners and ecosystem stakeholders — supporting renewals, upsells and account expansion.
Marketing & performance
Support website content, decks, case studies and campaigns that educate the market on turning field data into decisions. Track leads and conversions in CRM, forecast revenue, and refine the approach from performance data.
Requirements & skills
- Experience in sales, business development or marketing — agri-tech a strong plus
- Proven ability to sell complex or enterprise software
- Strong communication; engages technical and non-technical stakeholders
- Experience building and managing sales pipelines
- Comfort in emerging markets and rural, last-mile contexts
- Understanding of agricultural value chains & smallholder models
- Familiarity with CRM tools and sales reporting
- Self-driven, results-oriented, comfortable in a growing startup
How to apply
Submit your application outlining your sales and marketing experience and your interest in this role.
Application deadline: 10 June 2026
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sharecardapp.com · +256 756 289 500 · +256 748 639 376 · Every farmer, verified. Every transaction, traceable.
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